You may have heard about this influencer marketing trend where brands use or seek endorsement of what is now known as ?influencers?: celebrities, movie stars, industry leaders, youtubers, people with a great deal of followers in social media.

There are also some considerations about what influencer marketing is but mainly, there is a big debate on working out if it really works and if it gets you sales results or even brand positioning.  For the most part, the answer is a big yes by the majority of marketers and brand campaigns out there.

In fact, some numbers seem to back those considerations:

 

·     86% of advertisers used influencers in 2017.

·     92% of those who used influencers are satisfied with the results.

·     Even though this kind of marketing is specially targeted among people bellow their 30s , the truth is this age range is actually wider in time.

·     65% of big or known brands will increase their investment in influencer marketing over the next 12 months.

·     96% value the reach and visibility towards their brands offered by influencers, 80% their engagement and 44% their ability to increase traffic to their sites or other channels, according to the WFA (World Federation of Advertisers).

 

Now, how about you being your own influencer?

That means you can start creating content on whatever means are more comfortable for you and deliver it through common digital channels, mainly social media (LinkedIn, Facebook, Twitter, YouTube) and your own personal site or blog section within your company if they have one.  If not you can always create one easily.

 

Only by content creation and promotion of it via your own network you can be positioning yourself better in the digital world.

Now, you can say ?I really don?t feel comfortable writing?. But if you can make a good conversation maybe it?s a good thing to do one via an app called Anchor and create a podcast.  Also, if you are used to make presentations for your team or boss, even if it?s every month or quarter, you can start doing a presentation of a theme you dominate with a power point and record yourself while making it via a screen capture software, easily available.

Whatever you do, you can multiply the content in some very practical ways.

 

For instance, if you do that interview or talk like if you were in a regular local radio show or even the recorded power point presentation with your voice, you can ask to transcribe and style-correct those audios to convert them into a blog post or article.  You can find very good prices at Fiverr. Just review reputation, qualifications and timeframe of services being provided and you are all set.

 

You can have an audio recorded and just put an image with a title on it about the issue discussed and upload it to YouTube.

And of course you have to promote it.  If you do that twice a month you?ll be populating with good content about you and become an influencer in short time.  Don?t think ?someone already talked about this? or ?everyone knows this??. First, no matter how many people makes the same food recipes someone is always watching one.  Second, it?s not true that ?everyone? knows something.  Some will and most don?t. And they seek that info and consume it every minute. You?ll find your audience but you just need to start.

 

And what about your own network being also influencers for you? Let?s call them ?endorsers?.  If you?ve not living on a cabin in the woods for the past 10 years you?ll have a good network that you can ask nicely to promote the content you?re creating. Don?t be afraid and don?t be shy.  They will help you.  Also you?ll find some new people connecting with you because of that content and you can count on them also to promote what you are creating. Just ask nicely and do the same for them if they ask you about their own content.

 

By the way, if you?ve been living in a cabin in the woods for the last 10 years you should start recording yourself on your daily life? You?ll rock!

And that?s the way to start becoming an influencer for yourself. Remember is not about being a Hollywood celebrity or a socialité interviewed and/or critized by E Entertainment. It?s about having influence over a group (which doesn?t mean you have minions or zombies following you everywhere) .  Just peers or interested professionals in the same industry that you are that think your content is interesting and relevant.

 

If you want to get into a program of personal branding strategy in the digital world, including helping you in creating your content , please feel free to contact us filling this form: